Schwag

promotional products:
sometimes nicknamed swag or schwag, are articles of merchandise (often branded with a logo) used in marketing & communication programs.

Got SCHWAG? Most effective Advertising Campaigns have Promotional Products of one kind or another.  Pens, T-shirts, mugs, tumblers, calendars, clocks… even the embroidered Polo shirts you and your associates wear. These items help to broaden your audience and brand your business even when you aren’t looking!

I am often asked what is the “best bang fr the buck” as far as promoting a business. I cant say that print advertising isn’t effective, or radio, billboards even, as they all have their place in reaching your demographic! However promotional products will continue to carry your brand and your message long after that initial contact with your prospective customers, and will also be put into the hands of other prospects that you may never come in contact with! So, as far as “bang for the buck”, I always recommend promotional products. They work FOR you.

Just a few things your business can use schwag for:

  • Attract New Customers
  • Increase Repeat Business
  • Inspire Customer Loyalty
  • Establish Name Recognition
  • Improve Client Relations
  • Reactivate Old Accounts
  • Celebrate Anniversaries 
  •  Commemorate Special Events
  •  Build an Image (BRAND!)
  •  Stimulate Trade Show Traffic
  •  Announce Sales
  •  Express Appreciation
  •  Get Attention
  • Introduce New Products, Services, Facilities
  • Reinforce Marketing

 

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